UTCA’s clients unwilling to accept rising unemployment costs, poor service and industry double-talk, demanded improvements form the UI industry. After carefully weighing our competitors, they moved their business to UTCA. In response, many competitors reinvented their marketing strategies to look and sound like UTCA but did little to improve actual service standards.
With this knowledge, clients urged UTCA to educate the greater marketplace to address the standards and practices of their former vendors. These employers identified key areas reviewed when evaluating unemployment services, leading them to further question industry standards. You can view a composite of their review areas in our checklist.